Nike Fuel Band Essay

PED 467 Sports commercialiseing Spring 2012 Sports merchandise devise: NIKE furnish batch Eddie T. C. Lam, Ph. D 4/21/2012 Table of Contents 1. Product compendium 3 2. food market draw 3 2.1 mart Growth 3 2.2 Trends 4 3. foodstuff Demographics 4 3.1 Demographics 4 3.2 Behavioral Factors 5 4. SWOT depth psychology 5 4.1 Strengths 5 4.2 Weaknesses 5 4.3 Opportunities 6 4.4 Threats 6 4.5 Competitors 6 5. marketing Strategy 6 5.1Mission 6 5.2 selling Objectives 7 5.3 fiscal Objectives 7 5.4 Tar lead Market 7 5.5 Market Positioning 8 5.6 Marketing Strategy 8 5.7Marketing Mix 9 6. Financial analytic thinking and viewing 9 6.1 Break-Even Analysis 9 6.2 Financial Forecast 10 6.3 Expenses Forecast 10 6.4 slaying 11 7.Concerns 11 8. References 12 9. Appendices 13 variety 1. NIKE furnish closed chain 14 Figure 2. NIKE Fuel Band advertising 14 1 Product Summary The NIKE Fuel call was released by NIKE on February 22, 2012. The Fuel traffic circle is a device that allows the substance absubstance ab exploiter to embrace their everyday activities such as walking, running, playing sports, or unspoilt cleaning around the house. The users action appliance is tracked and counted with what NIKE calls NIKE sack.

What NIKE fuel allows the user to do is set a daily or hebdomadary point total that they need to reach (NIKE, 2012). As the user continues with their activities throughout the day, the Fuel band keeps track of their activity, how many calories they commit one across burned, and how many steps they have interpreted (NIKE, 2012). Users can track their draw close through an IPhone app or the NIKE+ interrelate software that is available for transfer online. The NIKE Fuel Band comes in troika sizings: small (5.79 inches), culture medium (6.77 inches), and large (7.76 inches) in circuit (NIKE, 2012). The weight of the fuel band depends on the size of the band, unhurriedness between .95 ounces to 1.13 ounces. Inside of the fuel band is a three axis accelerometer that tracks the users motion and devil atomic number 3 polymer batteries that allows the fuel band...If you want to get a generous essay, articulate it on our website: Orderessay

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