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Thursday, April 4, 2013

The Advertisements of Mercedes Cars

Coca-cola, Nike, Mercedes, and Levis... all of them are well known companies. The question that any unmatchable spate ask is that « why are all these companies popular? » the dish fag end differ from sensation to some other, scarce the best sensation in my opinion is the use of advertising. Sure, all of them invite obedient products to sell, but the principal factor behind their popularity is advertisement. Almost either angiotensin converting enzyme agrees that advertisement is an essential factor behind the success of any product even if it has some inconvenient. To make a product more popular, there are different shipway to advertise it such as television, radio, journal... In this paper, I allow emphasize on advertisements in magazine and especially Mercedes cars ones. Mercedes cars advertisements differs from one magazine to another and this depends on three factors. The fist one is the type of magazine; the second is what the advertisers deficiency to reflect as a message; and the third is to which public this magazine is addressed, but this doesnt exclude the existence of some similarities.

Mercedes cars advertisements differs from one magazine to another depending on which type of magazine is it. To illustrate this difference, I have chosen as example dickens magazines; the original one HARPERS & QUEEN is a women magazine, and the second one interpreting HOMME is a men magazine. They both advertise SL-Class which is a postgraduate level car made by Mercedes.

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In the first ad, they show the smasher of the car by presenting the car and its convertible security form (60-61); this can attract the attention of women who love beauty in cars. In the second ad, they show the solidity and expedite of the car by showing just its engine which can be used as a symbol of these two previous characteristics (40).

Good use of examples to illustrate point. However, overall tone of the test is passive. Avoid using I think... and just make your statement.

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