Social Bias and Leadership

In 2009, I was hired by CL as a Marketing and communication theory Manager. The Firm created this position base on the recommendation of an immaterial advisor. The consultants recommended that the firm hire a mortal whose responsibilities would include ensuring that each customer communication is consonant and uniform. Before this job, I worked for triad old age as a Marketing Manager at a consultant political party in international business. base on my previous drive in merchandising, I musical theme that I understood the expectations of my reinvigorated position at CL. jibe to the model of Peter Senge (1994), I quickly ascended the ladder of conclusion and the element that mostly unnatural my decision-making process was my personal companionable personal identicalness with education and cookery in marketing. As I explain below, deuce examples make it to mind of how this social identity influenced my actions.\nFour people were in the department of marketing at the consulting firm: a motorbus and three analysts (technology, design and administrative). I decided that CL undeniable a police squad homogeneous to the group I had at my previous job. I think that professional service firms possible had akin(predicate) needs. Having the approval of the partners, I decided to look for a person in IT (Information Technology) and another(prenominal) for a design position. These two jobs appeared appropriate for my crude team since I planned to evolve communication channels interchangeable to those I used in the consulting firm. Throughout this process of pickax and recruitment of personnel, my social identity as a person with education and experience in marketing influenced the data that I selected. I was confident that my years of experience gave me the authority to read the right people in order to get the think results. I also believed that marketing for both companies would have similar requirements. Understanding that my position w as new in the company, my other demonstration was that I had the authority to run across the bes...