Marketing plan

1.0EXECUTIVE SUMMARYSR & international ampere; CKV Sdn Bhd is a licensed in-bound tour hustler and is specialize in providing river canvas and Bed & eat (B&B) services beside the Klias River, Beaufort District, located 120KM from Kota Kinabalu, Sabah. The Company offering assorted river cruise packages for tourists to see the rare luggage compartment monkey, fireflies and umpteen otherwise wildlife?s along the Klias River. The Company has set up a motel beside Klias River which consists of disco biscuit guest rooms with a dyspnoeal view of the river. Beside that, the club has constructed a jetty complex and acquires several(prenominal) high provide cruise boats for providing river cruise service to its customers. The motel is bucket along by Shankar, a young entrepreneur who is having Master pointedness in touristry and Hospitality from Open University Malaysia and Ka Vun, who is having Master stage In line of descent Administration from Open University Malays ia. twain of them seeing the opportunity in tourism industry which having emulous advantages over other industries in Malaysia. The opportunity exists for few reasons:1.Tourism is a growing industry. Malaysia government is tapping the emf of eco tourism to woo unknown and domestic tourists. 2.The Mangrove lumber Reserve at Klias Wetlands and Klias River is replete with wildlife, birds and its large population of proboscis monkey is fast worthy the latest ecotourism destination in Sabah. On top of this, the setting along Klias River is simply pulchritudinous and irresistible. 3.Mr. Shankar, who has vast experience in hotel and hospitality management providing forbidding personal service to tourists and visualize customers having excellent stay in our Motel. 2.0SITUATION ANALYSISThe tourism industry, especi solelyy in Sabah, has been booming despite the many natural disaster such(prenominal) as tsunami and bird influenza that has affected the South eastbound Asia region. Tourists have been flocking to Sabah due to ! its unequalled eco-related places... the report carries all about(predicate) the marketing plan of the party including the advertising bud profit offs, yearly tourism revenue and other expenses and how the fellowship manages all of the funds for its marketing plan. Very useful If you want to repay a full essay, order it on our website: OrderEssay.net

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