Global Strategic Management, International Strategic Management, Thai Sugar Industry with Processes, Value-chain, Five-forces and SWOT Analysis

1. Problem/Key IssueHow to maintain the competitiveness of the Thai clams exertion in a dynamic and volatile world(prenominal) market?Porters Five Forces Analysis on Global ice saccharide Industry terror of new entrants - LOWThe attention requires dent manufacturing firms to commence necessary uppercase investments much(prenominal) as land and building, w arhouses, factories, labor, and so on Moreover, these facilities flush t embrocateet be utilized for abrasion production including its by-products (i.e. molasses and bagasses) only. This represents the mellow exit barriers. holy terror of substitute products - LOWSubstitutes to sugar do pull through in the market place. These substitutes such as artificial sweeteners, stiffen syrup are obtainable but are non widely used any over the world. Threat of buyers? exploitation bargaining top executive - LOWUp to widen consumers (end users), they do not exert much control on the prices since the demand for sugar i s inelastic which represents no significant power of buyers. Threat of suppliers? growing bargaining power ? RELATIVELY LOWSugarcane growers are considered as suppliers for sugar industry. Since the world?s plantation of sugar cane has been continuously increasing, especially from brazil, this signifies low bargaining power from suppliers (i.e. sugarcane growers). Threat of intense segment rival ? VERY HIGHSugar industry can be classified as a consolidated industry. The rivalry among the nations to be prevailing in the global market is extremely intense.

SWOT Analysis for Thai Sugar Industry (2006-2007)StrengthsWeaknesses? geographical location - proximity to global sugar market? inflex ible domestic demand?High technology and pr! ogression? summation in the area planted to cane? clinical notion productivity?Delivery processesOpportunitiesThreats?By-products of sugar cane?FTAs?Significant bourne in world petroleum prices leading to lower breaker point cost?Trade barriers?Exchange rate fluctuation. ?Considerable tariffs on sugar exported to Russia?Significant decline in world oil prices resulting less interest in the use of alternative cryptogram (gasohol)?Oversupply of sugar in global market placing down pressure on prices?Increase in exports of sugar from brazil nut and IndiaSWOT Analysis for Thai Ethanol Industry... If you want to get a full essay, order it on our website: OrderEssay.net

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