Case Study: Sorzal Strategy to Stay on Top (reputable) Nationally

MEMO TO: Dr. T.O Connor V.P. Marketing From: Sorzal Distributors Date: May 15, 2004 Subject: Sorzal dodging To Stay On Top ( respectable) nationally Purpose and Overview of this tarradiddle The bearing of this report is to develop a strategy for Sorzal a reputable and a competitive distributor of authorized grey jewelry and pottery. To maintain our expandtion of a product line that overly includes pre-Columbian wileifacts from Peru and Venezuela and tribal and burial artifacts from Africa. Recommendations ·         That Sorzal develop an art learning weapons platform to educate buyers formally and sublimely ·         Expose sour replicas in the foodstuff through research and product tuition internally ·         Keep tightfitting relationship with artifact originators Analysis of bygone and Current Situations Because Sorzal is a more(prenominal) accepted distributor of those past products (so uthern jewelry and pottery) we strategies to maintain that berth while expanding nationally with the addition of sore products (pre- Columbian and Venezuelan artifacts along with burial artifacts from Africa we are tone to capitalize on the replica merchandise from original products. immaterial Opportunities we could act Replicas market that we can exploit will be based in a grapheme product from authentic images. This move enabling Sorzal to corner the replicas market with fine art images.

The dispersal of replicas helps us educate a nonher(prenominal) disadvantage particle of the population who otherwise would have not experienced the olfactory sensation of this type of artis try. External Threats that May Impede Succe! ss The go on of the market creation flooded with inferior artifacts (replicas) The acquire frequent not being able to keep up with what is strong art and what is not because of false advertising and being caught up in the sizzle. Internal Strengths to Capitalize Sorzals past booklet record of being authentic and their popularity Innovation in distribution Sales increase and revenues Internal... If you want to get a progressive tense essay, order it on our website: OrderEssay.net

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