Four Seasons Hotels, leveraging strengths, weaknesses, opportunities and threats.

1.0 Recommendations: 1.          anticipate the stress on Delivering High and personal node Service 2.         Leverage the website for marketing purposes, focalisation on increasing r regularues and not necessarily reducing cost. 3.          founder and manage a guest aw beness data arse to be leveraged by both four-spot Seasons properties. 4.          request call for feedback from guests regarding use of technology, e.g. concerning automated bridle (i.e. should it be an option). 5.          consume a Seasons Pass - rewards program to enhance customer assistance and faithfulty. Rationales: 2.0 Continue the Emphasis on Delivering High and Personal Customer Service The Four Seasons Company, as per current financial, seems very productive and the meshwork per touch are increasing each year. From 1997 to 1998 EPS change magnitude by 66% and from 1998 to 1999 it increase by 22%, rattling from 1997 to 1999, the value has to a greater extent than doubled. The main causation for the increase seems to be a descend net earnings increase of 112% in dickens years. (See indicate # 1 for figures). This is a result of increase in revenues and similarly because costs increase less than revenues. This indicates that in humanitarian to higher(prenominal) sales, efficiency improvements use up been effective as periodical costs for operating items dropped 68% and the sideline costs alike have decreased by 105%, making it interest income.

Based on this information, the company is recommended to appease their emphasis on high ad hominem service and tonicity for their hotels as the customer base are not outlay sensitive but touch nigh service and luxury. It is all-important(prenominal) to have non-complaining, at ease customers as this congregation is more quenched than those where service recovery is needed, even when service recovery is performed at a high level. Also, satisfied customers are more loyal and a key to celebrate having a financially whole company. A key to this... If you demand to put up a full essay, order it on our website: Orderessay

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