Law On Contracts

From Faith Popcorn: 9 marketing predictions
By Ned Roberto, Ardy Roberto
Inquirer
inaugural Posted 03:57:00 09/08/2006

Filed Under: selling, Market research, Books
Published on Page B2-4 of the September 8, 2006 issue of the Philippine Daily Inquirer
many times we are asked: What are the coming trends in product line and consumer behavior that I pile take advantage of or that I should look out for?
To answer that question, lets turn to the Nostradamus of Marketing -- Faith Popcorn, marketing futurist and author of New York quantify best-sellers The Popcorn Report and EVEolution: 8 Truths of Marketing to Women. Popcorn founded a New York-based marketing consultancy firm in 1974, which has a module of 50 brand-marketing forecasters who focus on anticipating trends in consumer behavior. Popcorn allow for be a featured speaker, along with brand gurus David Aaker, jacks Trout and Martin Lindstrom, at the Global Brand Forum (www.globalbrandforum.org) in capital of Singapore this November.
Here are trends that Faith Popcorn predicts are further around the marketing landscape corner:
1. Touchy-feely services. On the cutting edge of the developed world, our material opulence has bred closing off and left us emotionally starving. We crave physical contact.



The hysteria for cuddle parties is only the beginning; as our work hours mount and our friendships catch virtual, we will seek simple physicality wherever we can find it. Doctors offices and hospitals will begin keeping animals on clear to comfort recovering patients. Airports will discover that positive touches join on retail traffic and will hire actors to welcome you with a hug as you deplane. Mechanized hugging booths will take the head of pay-phones in many cities. Even the most reserved monetary advisors will literally hold your hand through big times.
2. Brain Fitness. Having lavished so much time on upward(a) our bodies, we now want the mind to match. A mental fitness boom is brewing, driven by a bevy of radical research...If you want to get a full essay, order it on our website: Orderessay



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