Evolution In Advertising

Evolution advertisement

09/29/2011

The media, in todays culture, is a powerful tool. While it can be used to make headway ideas, to entertain the public, to educate, or to support an idea, it is quite often exhausting to sell a product. Advertisements are omnipresent in magazines, television, the internet, and even billboards. Companies, all vying for the publics attention(or money rather), are constantly searching for new and captivating ways to present their product as superior to their competitors product. We chose this commercial from Guinness because we thought it was clever how growing was used to stir beer as the end event of evolution; the earth has evolved to name Guinness beer. The advertisement does not represent the evolutionary theory accurately, although it does practice similar concepts.
Initially, the video shows three men at a bar slowly taking a drink of their Guinness beer. We substantiate from their faces that they are utterly content. The ad shows us the end result of evolution first, presumably Guinness beer, and then takes us backwards into the excursion that these men took to break down here. As time reverses the surroundings transform.



Buildings get smaller and less numerous until they disappear entirely, trees spring up and get larger, and the sky clouds over. The men themselves begin to undergo a change, becoming more(prenominal) ape-like as we move far and farther back in time. They morph into species after species until, in the end scene, they are three simple amphibianoids. We see them take a drink from stagnant pool and flinch back, disgusted. Essentially, the commercial replays evolution in reverse; instead of life getting more complex, its gets more simple.
As a culture fascinated with our beginnings, where we came from and how we got here, this ad is appealing to us. It suggests that as time goes on things get better, such(prenominal) as beverages. This is similar to the evolutionary theory in that paying attention; humans are becoming...If you want to get a dependable essay, order it on our website: Orderessay



If you want to get a full essay, wisit our page: write my essay .