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Friday, March 29, 2013

Book Review: the Media and the Public: “Them” and “Us” in Media Discourse

BOOK REVIEW
TITLE OF BOOK THE MEDIA AND THE PUBLIC: THEM AND US IN MEDIA DISCOURSE
AUTHORS: STEPHEN COLEMAN AND KAREN ROSS
DATE OF PUBLICATION: FEBRUARY 2010
PUBLISHER: WILEY-BLACKWELL
PLACE OF PUBLICATION: western hemisphere SUSSEX, UNITED KINGDOM
PAGINATION: 200 PAGES
REVIEWER: OLA ABODERIN (099083018; M.SC., die TIME)

SUMMARY
The Media and the Public is a critical exploration of the trends the weed media have over years constructed, constituted and represented the familiar to suit their own paradigms and purposes. The public, as the authors posit, is actually an entity that is never fully witnessed but endlessly discussed, addressed and depicted especially by the media.
To provide a better understanding, the authors refer to an incident that occurred during the 2008 presidential election campaign in the U.S. Barack Obama who was canvassing as the democratic nominee for the presidential seat had gone to Ohio to seek the life of the people. To achieve this, he addressed them in a way that he thought should project him as someone who mum their yearnings and perfectly represented their interests and aspirations. Then something happened.

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A member of the audience, who on the face of it was unmoved and unimpressed by the politicians rhetoric, asked him if he really believed in the American Dream and went ahead to pink his tax policies on the ground that it would injure small businessmen like himself.
According to the authors, two kinds of representations are at organize here the politician who claimed to speak for the public and the ordinary poke fun who claimed to speak as the public. Paradoxically, the incident succinctly portrays what actually happens between the mass media and their so-called public: The them and the us. We are therefore presented with the complexness and ambivalence of what it means to speak to or for the public in the early 21st century.
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